A new approach to advertising across the uae's waterfront
Ads to Sea was created to introduce a distinct way for brands to operate beyond traditional outdoor formats. Ads to Sea operates a coordinated fleet of LED display vessels, enabling campaigns to extend across Dubai’s waterfront and key coastal locations.
THE TEAM
BUILT BY THE TEAM BEHIND SKD DRONE
Ads to Sea is brought to you by the same team behind SKD Drone, the UAE’s first drone light show company. With a track record of delivering technically complex, high-impact experiences across the Emirates, the team brings operational precision, creative ambition, and deep regional expertise to the waterfront media space.
Having pioneered a first-of-its-kind format in the UAE once before, the team understands what it takes to build something new from the ground up, and to make it operate at the standard the market expects.
BEYOND STATIC OUTDOOR MEDIA
Traditional outdoor advertising is fixed by location.
Ads to Sea introduces a mobile format that allows campaigns to extend across multiple waterfront zones, adapting to audience movement rather than relying on a single point of exposure. This creates a different type of presence, one that evolves across space rather than remaining static.
DESIGNED FOR COORDINATION AND SCALE
Our approach is built on coordinated routing rather than isolated placements.
Campaigns move across defined waterfront routes, creating consistent visibility across multiple high value locations. This ensures both reach and continuity throughout the campaign.
Routing, scheduling, permits and deployment are managed end to end to maintain consistency across marine and waterfront environments.
This ensures seamless execution in coastal conditions.
• Dubai Marina & Harbour
• JBR and The Beach
• Bluewaters Island
• Palm Jumeirah
Additional locations and Emirates are integrated based on campaign requirements.
From coordinated digital presence across the water to curated experiential executions, Ads to Sea provides flexibility in how brands choose to use the platform.
A DISTINCT CATEGORY
Ads to Sea sits between outdoor media and experiential environments.
It introduces a format that allows brands to operate within open marine space, creating visibility across locations that are typically inaccessible to traditional formats.